Instructors Worldwide Are Sharing Their Stories About How C.O.B.R.A. Self-Defense Has Grown Their Business

Here are a few testimonials from instructors and businesses owners worldwide. C.O.B.R.A. has a long standing track record for growing businesses on an International level. The diversity of markets is also significant, from Army Rangers to Martial Arts and Fitness Centers. Take a few minutes and read their stories, it may be the best business decision you will make.

MORE Students. MORE Revenue. BETTER Business.

“I have never made money like this off self-defense before.”

Jim Dryburgh- Power Kenpo , Dallas Texas

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“I can honestly say that this is without a doubt the best way to bring functional, realistic and useful self-defense to the public. I have been involved in the martial arts and self-defense industry for close to 30 years and have not seen anything like the C.O.B.R.A.™ program.”

MANNY GRIJALVA, SCHOOL OWNER

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“Since rebranding our services with COBRA, our market reach has doubled. From adult self defense and anti-bullying to the real estate market, COBRA puts us in front of an audience we wouldn’t have access to otherwise. COBRA addresses two high demand and growing markets with a crystal clear message: practical self defense and fitness with measurable results and a sense of community that not only attracts and empowers members, it keeps them coming back for more. Do yourself a favor, relax and don’t re-invent the wheel. Take the next step and discover what COBRA can do for you and your business. Feel free to contact me with any questions.”

Joe Robaina

Director-COBRA Defense Miami

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“As an instructor with the C.O.B.R.A Self Defense systems I wanted to take a few moments to talk about active shooter situations. I have had the privilege of gaining my experience from a wide arena in the industry. I first got involved with the martial arts when I was 10 years old. As a veteran of the Marine Corps infantry I have deployed to the Middle East, Africa and throughout South East Asia. As a contracted security professional I have worked domestic and international public figure protection and corporate security details. I have worked for Naval Station Great Lakes Recruit Training Command as a firearms instructor and am a certified firearms instructor and range safety officer through the National Rifle Association. Currently I am a full time law enforcement officer

The best chance of survival is always to make a decision and act on it. As they say, knowledge is power, if you are taking the time to read this you have already taken an important step in the right direction, you have actively sought out knowledge and training to help protect yourself and the ones you care about. Chris Sutton has truly taken a great leap forward in the industry with the Active Shooter Response training from C.O.B.R.A Self Defense. This program is a true public service taking the lessons learned from our society’s violent tragedies and making them available so you won’t become the victim.”

Marc Harrison

TM Martial Arts. Joliet, IL

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“Other academies I’ve been to, other systems I’ve used, they’ve failed miserably on the business systems end. C.O.B.R.A.™ gives you everything you need to market and to train other people. It’s a great system. It’s easy and there’s a step-by-step manual that comes with it.”

RUSTY SOLOMAN, SCHOOL OWNER

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“We couldn’t find a course that would be able to train our agency officers until we found C.O.B.R.A. After the training our officers were very impressed with the course and what they learned.”

C.O.B.R.A. Instructors Training the U.S. Department Of Forestry/ Agency

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“It’s the most legit program you could be a part of and it has really helped my business”

Graeme Campbell

Yukon C.O.B.R.A. Training Center

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” COBRA has added value to my business and made it creditable. We’re now part of a successful worldwide organization, so that’s great news for us. People now link Broadbent’s with COBRA. They recognize the global brand of COBRA in self-defense, and that gives us credibility.

Russell Broadbent

C.O.B.R.A. Training Center Holland , Netherlands

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“Cobra teaches suite of skills that can save just about anyone’s life. I am a Cobra Graduate and I put my son and daughters through it as well. It’s a high level of skill that anyone can learn much like I taught as an Army rangers Combative instructor.”

Sean Mitchner

Army Ranger/ West Point graduate

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” COBRA has helped to make us known as the authority on self-defense training in our community. The curriculum is solid and the marketing strategies have given us the tools to advertise and execute successful self-defense academies.”

TM Martial Arts C.O.B.R.A. Illinois

Tim Harrison

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The COBRA system has really enhanced our business. We have had successful 10 week academies and a handful of one day kids and adult seminars in 2014. These increased our business income the first year we used C.O.B.R.A. This was attained even with a couple of scheduling conflicts during the year so we weren’t able to do as many classes as we wanted. We have secured corporate training and made the news in the short time being an authorized training center.

Joining C.O.B.R.A. Is one of the smartest things I have done in a long time”

C.O.B.R.A. Ft. Collins Colorado

Randy Brown

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“I am a Security Management Professional in South Africa. Due to the extremely high levels of crime in South Africa, I realized that there are many people in desperate need for an easy to learn self defense system. I was looking for a training course that teaches more than just a few techniques but also focus on mentally preparing a person for the realities of a combat situation and also how to avoid conflict in the first place. I found that C.O.B.R.A. met and exceeded all those requirements and subsequently enrolled for the instructor course. The support that I received from Chris Sutton in person was excellent with regular phone calls and video conferencing to ensure that all my questions were answered and that I was completely satisfied with the product. The training material was easy to understand and the marketing material and support was very good. I believe that the international footprint of C.O.B.R.A. provides instant credibility and will greatly assist with marketing efforts.”

Leon Myburgh

C.O.B.R.A South Africa

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“I’ve been in the fitness industry since 2009, running a military-style fitness boot camp. I came across

the COBRA Self Defense System a little over a year ago during the time I was looking for and wanting to add a self defense program to my business, but one that compliments the defensive tactics training I provide oversees. After coming across the COBRA Program, reading through the material, it seemed to be the “fit” for me—and it is! I have been providing the COBRA Self Defense System in my city for almost a year now with success and it’s growing! Why? No one (in my area) is providing real-world, scenario based self defense training that is structured specifically for “self defense, and with a business model built for success.

On the fitness side of my business, I’ve been wanting to add another type of training, but one that would tie into our self dense program as well as provide something that has a proven track record for being effective, fun, exciting, and gravitational–not a fad. That’s were the new COBRA-FIT Kick boxing program comes in for me. As soon as I received information about the COBRA-Fit program, the multiple and endless possibilities to provide unlimited training for my city with equal possibilities to increase revenue as a business, I dove in and starting swimming!

We launch our COBRA-FIT Program May 4. I started sharing this information with all those I currently train, encouraged them to share with others, and as a result we already have 20 signed up and another 15 who have shared a strong interest in participating in one of the COBRA-FIT programs! We are excited, our people are excited, and that enthusiasm is spreading into conversations of our people as they share with others—word of mouth is still the best form of marketing; It’s free and when your people are excited, they WANT to share it with others!

Just a quick encouragement email to the both of you: I truly appreciate all the hard work you guys put forth to see that all of us who are COBRA Training Facility owners succeed in all that we do. I can honestly say that since I have become affiliated with COBRA, all of my business has doubled, and the past two months have tripled over this same time last year. I just wanted to let you know what a great job you guys and your staff are doing!”

Thank you!

Robert Staton

C.O.B.R.A. Training Center Winston Salem N.C.

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“C.O.B.R.A.™ was actually better than the training I received in the police academy.”

MEG C., LAW ENFORCEMENT OFFICER, C.O.B.R.A.™ STUDENT

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” Getting into C.O.B.R.A. was a great business decision and I already secured a security training company.”

Ken Morgan

Texas C.O.B.R.A. Center

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Sir:

“I wanted to share with you my personal story and why I am so passionate about C.O.B.R.A. You are amazing and thank you so much for developing the Bully response Action Plan. As you see by my story my parents, principal, and law enforcement officer at school did everything you propose in C.O.B.R.A to end the bullying in my life. Ultimately, it saved my life. I shared my story at a suicide prevention event with 50 high school age students and their parents. A few signed up for Taekwondo afterwards, but what impacted me most was the students who told me that they now believed they could help themselves and others to end the harassment. I truly believe a tidal wave can happen to end the torment for students in school if parents and students become empowered with knowledge of C.O.B.R.A, schools listen and become accountable, and the community pulls together as a team. There is so much at stake for the victims, aggressors, and the future children of our country. It’s time to end the harassment and stop the bullycide. Iowa has lost 10 children to bullycide in the past 10 months. The youngest was 12 and oldest 16 years of age. The mountain is steep, but I am ready for the climb. I have 5 school board/ superintendent presentations in the next 30 days. Thank you so much for all you do for C.O.B.R.A. instructors.”

I hope I can make you proud and even more successful.

Sincerely,

Amy Ratekin

C.O.B.R.A. Training Center Iowa/ Spirit TKD

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“We just started and we have a great response with kids and adults”

Lee Follen

London C.O.B.R.A. Training Center

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“Finally, I want to let you and your staff know how much we appreciate all of the support you provide our team at Suncoast Tang Soo Do. Your customer service is the best we have experienced – I am continually impressed at the short response time to our calls and the depth and quality of information you provide when answering our inquiries. We brought the C.O.B.R.A. self-defense program into our studio as a parallel program to our traditional martial arts program, and we are very pleased with the results. We look forward to continuing to be an authorized C.O.B.R.A. training center for a long time.”

Thanks for all you do.

Vic Lampasona

Suncoast Tang Soo Do – C.O.B.R.A. Owner

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One of my COBRA instructors Tammy and I, flew from Australia to spend 10 days learning the COBRA Systems with Chris Sutton at the COBRA International headquarters. To say that Chris over delivered is an understatement. We were made to feel very welcome from the start. We covered and up-skilled the specifics of COBRA techniques running the business model, marketing, dealing with clients, writing curriculum, marketing, teaching skills, brand awareness, COBRA Fit, Active shooter training, anti bullying and scenario training. We also got to see Chris run actual programs for live, paying clients as well as see the running of his school. Chris made sure that we knew what we were doing as well as why we were doing it.

Nothing was too much trouble for him and it was great to get to socialize with him and his lovely wife. Chris considers you part of the COBRA family when you get on board and will do whatever it takes to help make you successful. If you have been considering joining COBRA but have been finding excuses why you haven’t yet joined, I urge you to take the step that you need to, for you, your family and your business.

Glenn Stevens – COBRA Australia

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“COBRA has added a lot of value to my business bottom line and the support is amazing”

James Tutud

C.O.B.R.A. Tampa Fl

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“COBRA has given our martial arts kickboxing business a new and exciting dimension. Since becoming a certified COBRA center in 2013 we have welcomed in more students and retained them through the step by step approach that is given to you during the certification process. No step is left out. The road to success is mapped out through easy lists and online tutorial videos that anyone can follow and become an expert in.

Over the course of the past few years we have had Chris come in for special events and give a one hour COBRA seminar that always yields results. The most recent example was our annual wellness event on April 25th in St. Petersburg, FL. We were publicizing our 1 day COBRA camp and after Chris got done with the seminar we had 5 sign ups right away! It’s always that way when you have a great demonstration of such a strong product that isn’t just shiny gimmicks. COBRA is the real deal and the results speak for themselves.”

Matt DiPietro

Manager MA Fitness

C.O.B.R.A. St . Pete Fl

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“Chris Sutton has really hit a home run with his C.O.B.R.A.™ program. It’s the only effective self-defense program that I would recommend and I have been in the industry over 20 years.”

JIM GRADEN, WORLD KICKBOXING CHAMPION, SCHOOL OWNER

Seminole C.O.B.R.A. Training Center

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“As a school owner you won’t get a program better than COBRA . I know because I have tried just about everything. It’s the best, COBRA is simply the best.”

David Jenne

School Owner

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My name is Nicholas Fiorito and I have been a yoga, qigong, and fitness instructor for over 7 years. Observing my client’s general life-needs and concerns, I thought that offering instruction in self-defense would be both beneficial for them and financially lucrative for myself. I studied martial arts throughout my youth, but have not done any serious martial arts training for over a decade. Thus, I searched for a quality certification and instruction that I might be able to conduct remotely. I found COBRA Self-Defense through s simple Google search, and immediately I could tell it was very different than other sites and organizations I researched — it had ample video content ( a MUST in my book when it comes to physical training of any sort), it was not over-priced, and is in fact very reasonable in cost (there are countless outlets that promise martial secrets for ridiculous amounts of money), and it even offered a whole section of instruction regarding how to market COBRA and build your business. After taking almost a month researching COBRA and other programs it became apparent COBRA was created by a professional, with genuine interest in helping others grow their COBRA business, and was unparalleled in what it offered.

I was not wrong. The video content in the site is extensive, showcasing every move, drill, and concept. Live help is available at any time. Twice I called with a question, and the creator Chris Sutton himself answered. It was clear this man cared about his product and the education of those who invested their time, interest, and money into COBRA.

Finally, the program is brilliant. No previous martial arts experience is necessary. COBRA essentially creates a “vocabulary” of simple, effective martial arts moves and transcribes them into functional, realistic situations. This vocabulary is effective standing, on the ground, and in many various situations we find ourselves in, and there is also situation-specific instruction (what to do if you are a child, and being abducted by a larger assailant, for example). Everything is done in a realistic, situation-based environment, because we are never going to square off with our potential mugger in an octagon or boxing ring.

In essence, it is effective, myth-dispelling, accessible for all, and excellently designed. I honestly couldn’t believe I found something as professionally constructed as COBRA through a simple Google search. I highly recommend the opportunity of getting involved with COBRA and bringing this valuable knowledge to those around you.

Nicholas Fiorito

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” I generate 90% of my income with my COBRA programs. It’s simply the best and most comprehensive, market friendly program out there. I have looked at tons of programs and nothing has come even close. Thank you guys!”

Tom Adylott

C.O.B.R.A. Tarpon Springs

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“Over the years I have taught what I believed was self-defense, although, the techniques had not been street tested by me or most of my instructors. I have always wanted more when it comes to having a program that was easy to teach, effective and well organized. I needed to feel confident that what I was teaching would really work–especially if I was teaching my wife and my family.

I have seen thousands of students through the years. In the end, most them just wanted to know how to protect themselves and their family–wasn’t about the gi, the history, the lineage back to my instructors instructor, the forms or the colored belt. A black belt seems to be a great idea until you realize you must spend many YEARS of your life to get to that level of proficiency. Most left without the knowledge or understanding of self-defense that this programs teaches.

I came across C.O.B.R.A. Defense through a chance meeting with another local martial artist Sensei Fran Coakley during a local town celebration of 2nd Friday. The instructor/school owner mentioned going to Florida to get some additional information about the C.O.B.R.A. program. She spoke well of the program and the instructors.

Upon hearing that, I did some more research on the web about this program. I signed up for the home study program and completed it. The information was refreshing and very well presented. Once that program was done, I discussed it with two of my instructor friends–the three of us combined have over 90 years training. One of them signed up and went through the online program. We were so impressed, we decided we needed to pursue in-person training. So we scheduled and attended certification training in Florida with Chris and Mark.

The instructor training was amazing… fitting a 10-day program into two days is not easy. It is like drinking from a fire hose. The information contained in the book The Psychology of Self Defense is invaluable and a huge part of the program. The book and the training clearly points out it is not only about physical training–there is a lot to understand in your head. This alone makes the C.O.B.R.A. program different than the arts I have studied for all these years.

We could not wait to get back to get started. Our first C.O.B.R.A.1-Day Survival Camp ran Saturday, May 9th. The turnout was outstanding. I have never, in all the years of teaching I have done, received as many fabulous responses to materials presented. 5 of the 11 people gave videoed testimonials. (once edited they will be available to share) All of them want more training. In our market, getting people to commit to a 10 week program, we feel, will not work well. We scheduled a 5 week, 2 hour a night program that began June 2nd. 7 people signed up within 5 hours of it being posted to eventbrite. This is another thing about this program being so flexible–adapting it to fit our market is great.

I would recommend this training and this program to anyone, regardless of the years of training in “the best, most effective, deadliest, martial art.” Training to teach someone to defend themselves is significantly different than training to win a tournament or tap-out their opponent.

The training and support for our business has been second to none. C.O.B.R.A. has provided an amazing set of tools that will allow us to continue to be successful teaching the valuable information as well as marketing to potential customers/clients. We do not need to reinvent the wheel–we have access to all we need to be successful from the website template to marketing tools and best practices–a turn-key solution.

Chris, I really appreciate you taking time out of your day to discuss with my wife a troubling situation she had seen in the past. From that personal phone call, my wife feels better and I now have better information to pass on to future camp and academy participants.

We do not have a brick and mortar location. We currently teach out of a local church. This program is highly flexible and will blend in with our current program. I can see where this would be huge if we considered opening a full-time location for introducing our school, then bringing in and retaining students.

Thank you Chris, Mark and C.O.B.R.A. Defense International. We look forward to many years of working together to train people to be better prepared to not only protect themselves and their families but to also make better, more informed decisions about everyday situations.

Chris Pedrick

New Jersey C.O.B.R.A.

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My name is Jay So and I own a martial arts studio in PA. My anti-bully program with a public school is starting tomorrow for 6 weeks (a different grade on every Monday) to help their students to understand how to deal with bullies. While I was finalizing my speeches, I stumbled into your youtube video and even bought the ebook. I must say it is one of the best anti-bully materials I’ve come across!

Jay So- School Owner

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“We brought Chris Sutton Out to conduct COBRA Seminars. The end result of these seminars was a standing room only audience, principals and teachers buying into the program, free full page article in the local newspaper, raving fans, and new sign-ups! Chris Sutton under promises and over delivers from start to finish. When booking him it’s easy, profitable, educational, and he is a pleasure to host!”

Respectfully,
Coach Mark Moore
Owner and Head Instructor
Underground Martial Arts and Fitness Cente

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“My name is Second Lieutenant Patrick Shelton and I am an Infantry Officer in the United States Army. I write this testimonial not only as a member of this great country’s armed forces, but as a student of Cobra as well as an instructor in the course. Cobra gave me the courage and confidence to deal with any altercation both as a civilian and as a soldier. Whether it was verbal or physical, Cobra helped me to stay calm and react appropriately to any situation. Prior to joining the Army, I was a bouncer at some of the roughest bars in the area. On several occasions, i had to deploy techniques I used in Cobra to protect myself and those around me. The first few altercations I got into after completing the course, I was amazed at how I handled the situation. It was pure instinct like I had known it all along. I was calm, cool, and collected and the bad guy neutralized.

I cannot express the piece of mind Cobra self defense gives you. Knowing that you can protect yourself and those around you is an amazing feeling. Cobra is unique in the sense that it is simple. There are lots of programs out there, programs I have taken, that are flat out too difficult to learn. Cobra is simple and anyone, I mean anyone, can do it. Young or old. Big or small. Athletic or not fit. Cobra can train anyone.

Cobra makes you feel the primal fear of a real life self defense situation through many rigorous drills and realistic training scenarios. It not only deals with the physical side of self defense but the psychological side also. It not only trains the body, but trains the mind. I have taken combatives courses in the military and I am here to tell you, i feel more confident after taking cobra than I do after taking those courses.

I cannot say it enough, but Cobra is simple, easy, and highly, highly effective and it is insurance for yourself and your loved ones. Plus, it is a heck of a lot of fun. Do not think that an attack or robbery cant happen to you because it can. Will you be prepared??? Cobra truly is the best self defense program in the world.”

Best Wishes,
2LT Patrick J. Shelton
Infantry Officer
US Army

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“I had been doing private instruction representing another company in the Self Defense Industry and was experiencing frustration with back end support primarily from a marketing perspective as well as little if no “sizzle” appeal from my potential market. Additionally, I really did not have anything I could even utilize to help my own 12 year old grandson with bullying issues. After about a year of research, I ran across Chris Sutton and the C.O.B.R.A. System.

I read numerous articles, heard from other industry leaders, and saw the huge national and international market appeal to C.O.B.R.A. It fit the self defense market more perfectly than anything I had seen. It offered professional curriculum for children, to men and women. The curriculum really excited me because I was able to follow by the letter what I needed to do each session. As soon as I “tested the waters”, much to my surprise, I received a phone call from Chris Sutton who offered personal assistance, advice, and assurances of the program. I kicked off the system, exactly as the program instructed me to do, and was able to book a well attended 10 week academy as soon as I announced the date. My students LOVED C.O.B.R.A. I had teenage girls, to an ex street fighter, to women of all ages. They all graduated the academy. We had no dropouts. 4 of my students had concealed carry licenses. One was married to an ex special ops guy wounded in Afghanistan. He loved it as well.

I had three former students sign up for my second academy they liked it so well! I love being associated with C.O.B.R.A. Self Defense Systems. It is all I teach. I have now started attracting the attention of local churches and schools for their bully response training which I believe is un-surpassed in the industry. We have such a following developing, that all of my former graduates have expressed interest in moving forward with C.O.B.R.A. Fighting Systems beginning next year.

By the way, my wife had never been excited about what I taught until she met Chris Sutton, saw what and how he taught and now she is my biggest supporter. She wants me to train everybody she meets because she knows they all need it as much as they need basic shelter. I cannot say enough good about the C.O.B.R.A. system, the support, the curriculum, the internet support and the character of the leadership behind this program. This needs to be represented in every city in America.”

Gary Eubanks

C.O.B.R.A. Training Center Tulsa Oklahoma

COBRA Defense Tampa / James Tutud – Over 100 In two Teen / student seminars in one day

Greg Epley /COBRA-Defense Kentucky – Teen Safe

COBRA Defense Fairfield CT / Karina Gramesty – Ladies 1 Day Camp

COBRA-Defense Miami / Joe Robaina – Ladies Night Out Event

Russell Broadbent Featured In a Dutch Magazine For COBRA and holding huge COBRA Events.

COBRA -Defense Hudson / Regis Lima MA – Chris Sutton conducting a COBRA Power Demo

COBRA-Defense Ft. Lauderdale – Tim Robertson Conducting COBRA 1 Day Camp

COBRA South Africa – Leon & Yolanda Myburgh conducting ASRP / CFS and 1 day camps

COBRA Australia – Glenn Stevens conducting COBRA Fit / CFS

COBRA Defense Seminole – Ladies Night Self-Defense

COBRA Defense Clearwater – Tom Aydelott – 10 week and 1 day camps